My name is Rick and I am an average citizen that wanted to make a positive difference in Canada during a time of crisis. During the height of the pandemic our brave and selfless doctors and nurses, including all of the staff needed to support their efforts, were putting their lives on the line every day in order to save their fellow citizens. Although we are doing well fighting the virus in Canada, I find myself concerned about the long term psychological effects on frontline staff as a result of the Covid virus and only hope that we do not see a second wave in the fall.
When the pandemic first took root I decided to focus my time and efforts into creating a funding program that provided aid to frontline healthcare workers and to the hospitals in the regions where they work. To support this effort I designed a lawn sign that would be visible in our communities and was intended to represent our deep appreciation for their heroism. Although the program enjoyed success in the initial stages, the move to phase 3 of the Covid response has significantly reduced demand for products like this.
Each sign sells for $25. Proceeds are distributed according to the following approximate breakdown:
40% Allocated directly to the frontline healthcare workers program
40% Covers manufacturing and distribution costs
10% Payment for program support personnel
10% Held as an emergency fund for miscellaneous expenses and procurement. All unused monies will be paid to frontline workers at the end of the program.
These signs are recyclable with your regular pick up. Signs should not fade for one year. FrontlineHW was attempting to have all printing performed in the local areas that were selling the signs. My hope was that this would help some printers avoid having to lay off workers. Monetary proceeds from this program could also assist government in their efforts to minimize funding to keep businesses running.
The most important part of the initiative is to ensure that FrontlineHW is not beholden to any large corporation, government, or individual. The $25 per sign is affordable to most home owners. That is the maximum amount that FrontlineHW will accept from any citizen. We do not want your money if you are in dire straights and only ask that those who can afford a sign give it serious consideration.
The main goal of the initiative is to ensure that frontline workers know that we stand behind them each and every day. It is our hope that these signs help them feel supported both on their way to work and when they leave.
Although we are not using distributors at this time, signs can still be ordered using the “Contact” section of this web site.